Chapter 22: without identification, there is no persuasion

I appreciated the section about identification, and will apply these ideas in my own life. Persuasion takes place much easier when the persuadee can identify with the persuader. When identification and common ground can be reached, a bond is formed and a shared perspective eases the encounter. However, it only "eases the encounter", it doesn't guarantee that persuasion will take place, because we are still separate and individual. "But without some kind of division in the first place, there would be no need for identification. And without identification, there is no persuasion."