Communication Theory

I read the section "Communication Theory" on pages 467 -470 and appreciated how Griffin outlined the strengths/weaknesses of all theories by sharing Karl Weick's clock to illustrate the trade-offs. One sentence summed it up well: "As you can see, no one position can combine the three ideals, and to move closer to one is to move farther away from at least one other." The three criteria that Karl Weick speaks of for his "Clock Face Model" are general, accurate and simple. If a theory is general and accurate, it cannot be simple. Likewise if it is general and simple, it will be less accurate. And, if it is accurate and simple, it will not be general.